![]() ![]() ![]() 10, 11 The FFM has recently begun to be incorporated into research methodology in Korea. Research based on this model has focused on areas including internet usage, 4, 5, 6 consumer generated media (CGM), 7 mobile usage, 8 mouse and keyboard usage, 9 and character and avatar design. In North America and Europe, traits such as those described by the five factor model (FFM) have been widely used to explain the relationship between media usage behavior and personality factors. Additionally, in the field of HCI research, user personality has begun to attract attention as a major influence on design. Recently, to overcome these limitations, research focusing on media usage has proposed that media usage patterns and behaviors need to be understood within the context of individual psychological characteristics such as personality. Because these methods of categorization were developed from the perspective of marketing products, current approaches to HCI design, which are focused on the individual characteristics of the user's perception and action, the limits are occurred within this situation. Shin and Kim 3 claim that these methods of categorization are designed to assess types of use that are relevant for the purposes of marketing. In the information age, there are three main ways of categorizing computer users: (1) users may be categorized according to their skill in the use of computers to access information regarding the demography and socio-cultural status of others (2) user behavior modeling may be used to analyze the degree to which users seek benefits, innovation, and acceptance and (3) users may be categorized according to types of cognitive activity, such as using information in context. 1 This may explain variations in aspects of human-centered design that are present in theories of human-computer interaction (HCI), which have dealt with users as information processing systems and cognitive psychology since the information age. According to Dawson, all elements of an individual's surroundings allow interpretation of that individual's personality, and similarly, unconscious patterns of computer usage shed light on the nature of the user. English psychologist Donna Dawson claims that an individual's personality can be judged by the wallpaper and organization of icons of that individual's computer background. ![]()
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